LOGO DESIGN

If you just started planning your business and need a new logo, or you feel that your existing logo needs rehaul you are absolutely in the right place. It is our niece in which we excel.

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A good logo design is a powerful kick-start that opens vision and inspiration both for you and your potential partners. The first thing that breaks the invisible barrier between words and action. Having a logo, the brand already exists and then you can build it from there. The other scenario is that you already have a logo but feel that it needs to be reworked to embody the fresh energy and goals of the new chapter your business is stepping in. Some companies start with a “whatever” logo and after some time realize their growth is limited by its amateurish or overused character that restrains them from entering the higher league.We have a deep understanding of the logo as a phenomenon. How it works, and how to nail the character you would like it to represent. Over the last fifteen years, we learned “to see” things by working on numerous logo projects, analyzing classics, and following contemporary logo production. It’s what we do daily as logo design specialists.

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OUR APPROACH

We are not artists, we are designers. Both of these categories use creativity, but our job is to put problem solving as a priority and then find a space for personal expression inside that frame. To demystify, our first thought is to figure out your position. We consider the points like these:

Do you already have a vision or not sure how your logo could look? Both are perfectly fine, we are here to articulate the brief together commenting on examples and comparing circumstances.

Are you a new brand or you are doing rebranding?

What’s your competition? Would you like to stand out or to fit in? To what extent?

What’s the context in which your logo will live most of the time? Screen or print, billboards or pencils, or both?

Is there a target niece or you are aiming for a broad customer base brand?

This method has two consequences. First, we are not attached to a particular visual style, we are attached to our approach. During the years we mastered a wide range of techniques to become universal. Remember, style is a consequence of the brief, and we wanted to be ready for whatever the brief is. And second, we had to master a technical aspect. For example, print and screen impose different limitations. In addition, a logo is quintessentially a vector graphic product, so it could be scalable without losing quality. We are type designers, and that means vector drawing ninjas. Point positioning, SVG optimization, fine-tuning and optical corrections, inverse color scheme adjustments, using variable fonts to even the visual texture, and more.

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LOGO DESIGN

OUR APPROACH

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